The Air Jordan II featured a full-length Air-Sole unit and a polyurethane midsole. In early tests, Michael Jordan wore a prototype that fused the upper of the original Air Jordan with the cushioning being designed for the new model. Designed by Peter Moore and Bruce Kilgore, the Air Jordan II was originally made in Italy. The success of the Air Jordan I encouraged Nike to release a new Air Jordan in 1986 for the new basketball season.

Jordan Brand reached over $5 billion in sales in 2022, of which Michael Jordan made $150 million-nearly double the $86.7 million he earned in his entire NBA career. It has built a sustainable business model by releasing new designs and retro models, and collaborating with popular artists. On September 9, 1997, Michael Jordan and Nike introduced Jordan Brand (originally called 'Brand Jordan'). Sales greatly exceeded expectations, earning $126 million in one year. Nike released the Air Jordan sneaker line in April 1985 with the goal of making $3 million in the first three years. On October 26, 1984, Michael Jordan signed a five-year, US$2.5 million deal with Nike, three times more than any other deal in the National Basketball Association (NBA) at the time. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.

The first Air Jordan shoe was produced for Hall of Fame former basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985. Air Jordan is a line of basketball shoes and athletic apparel produced by American corporation Nike, Inc.

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